In June 2005 Resorts East Chicago secured IMPACT365 Models to create a promotion that would generate awareness for the name change from Harrah’s East Chicago and drive target customers to the property.  Between the months of June and September 2005, Resorts East Chicago dominated the marketplace interacting with key customers at sporting events, street festivals, and concerts. The IMPACT365- Resorts East Chicago street team, encompassed twenty educated, outgoing professionals, were highly visible at over 125 events throughout Chicago.  Events will be carefully selected by IMPACT365 and Resorts East Chicago and determined based on the criteria that they reach Resorts East Chicago’s key customers.

Director of Marketing at Resorts East Chicago stated, “This is the first time that we have done a program of this magnitude off property.  We have always been pleased with the results generated by IMPACT365 and we trust that this program will be a huge success.”